For this conceptual project, students were to choose a brand of brie cheese that they
felt needed to be redesigned. I chose Boursault because I felt that the brand logo and packaging were dated and was ill-fitted for such a unique cheese, rich in history.

My design objective was to not only highlight the french aspects of the brand but to also reflect on tradition while applying a vintage, yet contemporary look and feel. Additionally, there was a strong sense to maintain brand equity due to the popularity of the brand.