Your creative partner for all things brand
Reimagining existing brands and defining new ones into relevancy
F&B, CPG, DTC — TBD
translate inspired ideas into enduring brands
Skillset
Branding
Brand Consulting
Brand Platform & Positioning
Naming & Naming Architecture
Creative Strategy
Logotypes & Brand Marks
Identity Systems
Brand Books & Guidelines
Spatial Branding
Packaging & Print
Packaging Structure & Design
Printed Media & Materials
Signage & Wayfinding
Photography & Web
Photography Art Direction
Photo Styling & Production
Website Design
Content Strategy
Experience
Samantha has worked with some of the world’s most recognized brands and teams giving her a strong foundation and knowledge in branding and packaging, along with an extended network:
Adobe
Airbnb
AKQA
Apple
Droga5
Google
IBM
Landor
Nike
Restoration Hardware
Sephora
Sir Kensington’s
Twitter
Williams Sonoma
Process
With over a decade of experience working with companies of all sizes, Samantha uses her knowledge and understanding of branding to design brands with a strong strategic sensibility and inspired yet intuitive craft.
With every project, of any scale, the aim is to create playful yet sophisticated brand experiences that captivate and create a sense of purpose and place. A thoughtful and strategic approach to design is rooted in creating moments that are uniquely memorable.
1
Discover
I begin every project by understanding why the brand or product exists, who it’s for and what makes it stand out in the marketplace.
2
Explore
With a clear framework in place, I can begin to explore and thoughtfully define unique visual characteristics to express the brand offering and identify how each apply to a variety of key consumer touch-points.
3
Actualize
With the brand look and feel in place, I extend and further manifest the brand into actuality — preparing and finalizing all necessary design applications, down to the smallest of details, for the final brand reveal.